Domestos SA releases school sanitation crises campaign

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29/09/2022
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Domestos South Africa has released a campaign that aims to raise awareness about the impact of poor sanitation in South African schools. The campaign calls on South Africans to fight against unsafe sanitation and poor hygiene in South African schools — a problem affecting children's ability to learn in dignity, health and safety.

"Thousands of public schools remain under-serviced, with millions of children forced to use facilities that are often little more than a degraded toilet, negatively impacting them physically and psychologically,” says Antony Esyalai, home and hygiene marketing director at Unilever South Africa."We are voicing our commitment to continue helping to address unsafe sanitation in a new brand film that drives the campaign. This is while revealing the true impact of unsafe toilet facilities on the emotional and physical well-being in striking visual storytelling," says Esyalai. The film portrays a fictional young girl named Tshepiso in a rural school, on a journey of using poorly maintained toilets. The facilities have wet and muddy floors and dripping ceilings, as well as broken basins and grime-covered toilets. The film culminates in a renewed, safe and sanitary block of toilets — the result of Domestos' decade-long intervention in addressing the poor sanitation in schools across South Africa."We wanted to capture the raw emotions and the intense fear some children feel when they walk through some of the toilet facilities, and how this can have a deeply adverse effect on their sense of well-being," Esyalai says."Through this film, we wanted to increase awareness of the crisis by representing the learners who are severely impacted by poor sanitation," adds Esyalai. "As a show of our commitment to fighting the crisis in South Africa, we want consumers to join us in our efforts to help deliver adequate sanitation to millions of learners across the nation — and fulfil our purpose to win the war against it."According to the brand, it has been at the forefront of supporting the education sector through a comprehensive programme that has reached over five million learners. This programme is based on three key pillars, which are:Domestos announced that by purchasing a 750ml Domestos bleach product between November 2021 and March 2022, South Africans can contribute towards impacting a further one million learners in 2022.For more information, visit www.unilever.co.za. You can follow Domestos South Africa on Facebook or on Twitter. Domestos South Africa Domestos campaign South African school sanitation sanitation crises sanitation campaign Unilever SA Unilever Unilever SA National School Hygiene Programme

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