PUR Announces Expanded Line of Superior, Lead-Reducing Water Filtration Products

MARLBOROUGH, Mass.--(BUSINESS WIRE)--May 16, 2018--Just in time for summer, PUR Water Filtration, a Helen of Troy Limited (NASDAQ, NM: HELE) business and the number one selling brand in lead filtration among filters certified to reduce lead, 1 has expanded its family of industry-leading products including faucet filtration systems, pitchers and dispensers.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180516005238/en/

PUR Advanced Faucet Filtration System (Photo: Business Wire)

Americans drink 3.9 trillion gallons of water each month 2 and with summer just around the corner, many will likely increase their consumption to stay healthy and hydrated during the warmer weather. Unfortunately, all too often, the water we drink travels through miles of aging pipes and decaying infrastructure before it reaches our homes, potentially picking up harmful contaminants along the way. 3 The EPA highlighted this issue in 2017, reporting that 10 million homes were provided drinking water from only partially replaced lead service lines. 4

“At PUR we believe everyone deserves to drink safer water. That’s why we’re so passionate about offering consumers a variety of superior water filtration products certified to reduce more contaminants than any other brand,” 5 said Deb Mudway, marketing vice president, Helen of Troy Home. “With our expanded line of lead-reducing faucet filtration systems, pitchers, and the new 18-Cup Ultimate Dispenser with Lead Reduction, consumers have more ways than ever to enjoy cleaner, better tasting PUR water – at home or on-the-go.”

Certified by the Water Quality Association (WQA) to reduce 99 percent of lead, 6 the expanded family of PUR products features MAXION® Filter Technology, a specialized formula of blended carbon and ion exchange materials to reduce more contaminants than any other brand. 7 The line also features the CleanSensor™ Monitor filter change light that visibly indicates filter status, letting users know when the filter needs to be changed.

The growing family of PUR lead-reducing products includes:

PUR 18-Cup Ultimate Dispenser with Lead Reduction

WQA certified to reduce 99 percent of lead and 2x more contaminants than the leading Brita pitcher 8 Slim, space-saving design to easily fit in the refrigerator Easy to use pull-down tab and spout Large 18-cup capacity

PUR Advanced Faucet Filtration System

Certified to reduce over 70 contaminants, including 99 percent of lead. More than any other brand 5 Features PUR MineralClear® filters, designed to filter water over natural minerals for a crisp, refreshing taste Award winning design now comes in three new finishes including silver matte, black/chrome (available at Walmart) and metallic gray (available at Target, Meijer and Amazon), in addition to chrome and stainless-steel style Easy to attach, with no tools required

PUR 11-Cup Ultimate Pitcher Filtration System with Lead Reduction

WQA certified to reduce 99 percent of lead and 2x more contaminants than the leading Brita pitcher 8 Easy to use with comfort-grip handle and easy-to-fill lid Pour spout cover prevents odors and particulates from getting into your clean water Slim, space-saving design

For consumers interested in learning more about the quality of their local tap water, PUR recently launched KnowYourWater.com, the nation’s first and only free educational website featuring the largest collection of U.S. water quality data ever assembled.

PUR water filtration products are available at PUR.com and at most retailers nationwide.

1 Based on Nielsen sales data for the 52 weeks ending 4/28/18



4 EPA. 2017. Basic Information about Lead in Drinking Water. Washington, DC: U.S. Environmental Protection Agency. www.epa.gov/ground-water-and-drinking-water/basic-information-about-lead-drinking-water

PUR Announces Expanded Line of Superior, Lead-Reducing Water Filtration Products

5 As of 5/16/18. NSF Certification comparison valid for faucet mount and pour-through filters

6 This product has been Tested and Certified by the Water Quality Association according to NSF/ANSI 53 for the reduction of lead

7 Comparison valid for faucet filters and pour-through filters based on NSF certifications as of 5/16/18

8 As of 5/16/18, based on comparison of PUR pitcher filter Model RF-950Z vs. the leading pitcher filter Model OB03

About PUR:

Marketed by the Health and Home division of Helen of Troy Limited (NASDAQ, NM: HELE), PUR® is a leading brand in the at-home water filtration category for faucet water filters, water pitchers and dispensers, replacement filters, and refrigerator filters. MAXION® Filter Technology is PUR’s commitment to superior filtration performance and innovation, by using activated carbon and ion exchange to reduce more contaminants than any other brand. Certified by NSF International and the Water Quality Association for their contamination reduction, PUR’s filtration systems were the first to claim reduction of trace levels of pharmaceuticals identified in U.S. tap water. PUR’s water faucet filters are certified to reduce over 70 contaminants including 99% of lead, 96% of mercury and 92% of certain pesticides while their water filter pitchers and dispensers are certified to reduce 96% of mercury and 95% of certain industrial pollutants. For more information about PUR water filtration or PUR’s MAXION® Filter Technology, visit PUR.com or Facebook.com/PUR. To learn about the water quality where you live visit KnowYourWater.com.

About Helen of Troy Limited:

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, and Hot Tools®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy Limited, please visit http://www.hotus.com/.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180516005238/en/

CONTACT: Blue Chip Marketing Worldwide

Alex Kopilow


(847) 418-2532




Copyright Business Wire 2018.

PUB: 05/16/2018 09:00 AM/DISC: 05/16/2018 09:01 AM